LOGO DESIGN & BRANDING

The power of Logos and Branding in driving success for a business cannot be overstated. A strong logo is a symbol that represents your brand and creates an emotional connection with your customers. We understand the psychology behind logo design and work with you to create a design that speaks to your target audience and leaves a lasting impression. Our goal is to understand your customers and industry, and craft a logo that captures their attention and strengthens your brand image.

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LOGO PROCESS

At our company, we understand the importance of Logos and Branding in creating a strong identity for your business. During the logo design process, you will have a consultation with our design professionals to brainstorm ideas and styles that fit your industry. We conduct market research on your local competitors and similar companies across the nation to ensure we are on the right track. Our design team will then present a series of logo concepts based on the agreed upon look and feel. You will have the final say in selecting your favorite design and can offer any necessary feedback to ensure it meets your vision.

LOGO VARIATIONS

Logo variations are a guide to when, where and how you will display your logo in certain instances. For example, most of our logos will have a series of color combinations for use on light or dark backgrounds as well as layout variations such as when to use a vertical or stacked logo vs. a horizontal version that may be better suited for website headers etc.

You will be provided a logo package with all the file formats you may needs. This includes a folder with all your vector logo variations to be used for printing or large format graphics as well as a folder with .png or .jpeg files that can be used on the web or any of your social media profiles.

BRANDING GUIDELINES

Brand guidelines are essential to ensuring your logo is used in the proper formatting, color palettes and font sets. Every color of your brand will have a pantone code that allows you to feel confident that anything that is printed matches your exact color combinations to ensure quality.

You will be provided all your font files and explanations of when and where to use bold fonts vs. regular body fonts in your website and print collateral content.

LOGO RECREATION

Many of our customers have a logo that they are happy with but do not have the logo in an image format that is not vector or in a high enough resolution for larger format printing projects.

Our Design team can recreate your current logo and provide you with a workable branding package that ensures your logo is ready for any type of design project.